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Ontworpen voor het belangrijkste tennistoernooi van het zuidelijk halfrond, vertegenwoordigt deze adidas-trackbroek een gloednieuwe benadering van koolstofrecycling. Het gebruikte garen bevat niet alleen gebonden broeikasgasemissies van de industrie, maar biedt ook vochtabsorberende AEROREADY voor comfortabel dragen, zelfs tijdens intensieve sessies. Dankzij de ritsen in het enkelgebied kun je ze ook gemakkelijk met schoenen aan- en uittrekken, zodat je meteen klaar bent om te gaan. Voor dit product hebben we een innovatieve broeikasgastechnologie gebruikt. We gebruiken afgevangen industriële uitstoot als nieuwe grondstof. CO2 wordt gefermenteerd tot ethanol, dat 30% van het gewicht van polyestergaren uitmaakt. Van dit garen worden verschillende producten gemaakt, zodat deze op koolstof gebaseerde ethanol nu minstens 15% van het gewicht van het kledingstuk uitmaakt. Met behulp van innovatie ontdekken we manieren om nieuwe hulpbronnen aan te boren.
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